Federica Lorenzi, owner of lafenicestudio.com, is a highly experienced art director and creative advertiser with over 35 years in the industry, currently serving as a communication consultant for GB Music. With a specialization in corporate identity and marketing strategies, Federica has been collaborating with GB Music since 2012. She successfully developed the new GB Music brand, managing the coordinated image and the current website.
Her collaboration with GB Music includes the creation of promotional campaigns and events, such as the logo and branding for the event "Col Bene che ti voglio," conceived in 2013, as well as video editing and scripts developed in synergy with the talented director Claudio D'Avascio.
Today, Federica Lorenzi offers strategic consulting for companies operating in both B2B and B2C sectors, focusing on analysis, business strategy development, and media planning. Her resume also includes significant teaching experience: she has trained students at the Frameschool Association and the Cappiello Academy, where she revamped the curriculum for the Graphic Design course.
Federica has conducted training courses for employees of renowned companies such as Ferragamo, Gucci, and Roberto Cavalli, further solidifying her reputation as a highly qualified professional in the fields of communication and design. Her dedication and expertise make her a key resource for companies looking to strengthen their identity and marketing strategy.